LeBron James to Miami Heat - Chicago Bulls better choice

LeBron James, the now-former Cleveland Cavaliers player, joined the Miami Heat, in what this space views as a terrible mistake. LeBron James should have stood up to the questions if he was ready to fill Michael Jordan's shoes and went with the Chicago Bulls.

Joining the Chicago Bulls not only would have given the Bulls a powerful combination of Derrick Rose, Joakim Noah, the newly signed Carlos Boozer, and James, but also placed LRMR Marketing, LeBron James' fledgling marketing company is the big city where marketing talent is pervasive. LRMR Marketing would have grown by leaps and bounds.

But for Maverick Carter to skip out on New York because of the New York Knicks management, and let that news get out was not smart. If the issue was racism, Carter should have said so. But if not - if it was a style issue - it was better to work through that to form a good relationship.

LRMR has not signed a single company; what they have LeBron James former agent, Aaron Goodwin of Oakland, CA, got for LeBron, including the $90 million Nike Deal. But being in Chicago, with its marketing community and sports-sponsorship-oriented corporate base, combined with the buzz that LeBron brings, would have been formidable.

Instead, James has the Sun of Miami Beach, but not enough to put LRMR Marketing over the top.